Kingsthorpe Community Library

Visual Identity | Branding

Branding materials for a community library. The client required a ‘friendly’ identity that feels ‘welcoming and evokes excitement’.

The logo symbolises happiness and new beginnings.

The logo involves the arrangement of books to portray the concept of a sunrise, a symbol for new beginnings. A concept well suited for this sector. The horizontal version expands on the logomark to create a full sun to maintain balance.

Each category is represented by its own distinct colour to ensure users can easily navigate the library to find what they are looking for.

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