Athena Virtual Tours
Visual Identity
Branding materials for a start-up virtual tours company. The client required design solutions for various stationery formats including a business card, letterhead and invoice. In addition, they needed an icon library and some marketing material to help them promote their new business.
The company’s logomark serves as the cornerstone of the brand.
The stationery materials utilise the company’s logomark as the background to add depth to the design without interfering with the key information on the page. They are intentionally clean and concise to ensure the main content is easily legible and recognised as the focus of the document.
The business card was created in a portrait format to complement the shape of the company’s logo. This theme of the watermark background is continued to ensure consistency throughout the branding material.
The icon library provides a diverse range of icons suitable for various purposes. Each icon has been created using a consistent 28px square grid. The rounded design of these icons is intended to reflect the spherical nature of the industry in which Athena Virtual Tours situates itself in. Specialising in producing immersive 360-degree imagery of office spaces, housing, warehouses and more.
