Focus
Visual Identity | Branding | Promotional Materials | Website
Branding and promotional materials for an internal project called Focus. A student recruitment mailing service offered by Sterling Solutions. Deliverables include a logo, brand furniture, a booklet and poster, box labels and a website.
The Magnifying Glass
The magnifying glass icon is ever-present throughout the brand. It is a strong and versatile device. I created a pattern from it that works effectively for high contrast and subtle utilisation.
Included in each box is a booklet and a poster. The booklet is to inform the recipient about the service and why they have received the box. The poster is intended to be displayed within schools and colleges for the students to find out more about upcoming further education events.
Colour
The combination of the two greens creates high contrast visuals to catch the readers attention. The fluorescent green is used to emphasise specific areas of greater importance.
Website
The website explains the service offering to prospective clients partnered with an enquiry form that allows them to request a quote based on a few questions.